Case Study: East End Country Kitchens
As part of our total branding campaign for this east end based cabinet maker, a new website was in order. Their old site suffered from an uneven design approach and relied too much on Flash and other gimmick-y things in an attempt to "wow" the viewing audience. Furthermore, the site had no search engine optimization applied to it.
We went back to basics and designed a site that was clean, elegant and highly functional. We picked up the colors we developed in their printed materials and migrated them online. Plus we wrote SEO friendly copy that would attract our target audience—an upscale clientele that owned homes in the Hamptons. Furthermore we highlighted their work in an intuitive, beautifully designed portfolio section.
Results? Website traffic has increased by 40% and the client reports the site has become one of their premier selling tools.