In order to introduce potential customers to Great Rock Golf Course and Blackwell’s Steak House, this direct mail package was sent to golf enthusiasts within a strategically determined radius. Enticing offers were added to the piece to help draw customers to the club. All of this was wrapped in an upscale package using exquisite paper, custom inks and unique folds.

In order to stay current, the Shore Press expanded their capabilities to encompass both print and online activity. They came to us for a piece that would convey the message “we’re more than a printer.” We delivered with a unqiuely sized, high impact piece that highlighted the wide range of services the Shore Press has to offer.

The Bank of New York/Mellon and NASDAQ teamed up to create a highly complex investment fund using depositary receipts. Our challenge was to develop a name, a brand and a voice for this fund. We developed the name “Builders” or BLDRS (Baskets of Liquid Depositary Receipts), as well as color-coded each fund category, and worked it all into a highly symbolic logo. The brand identity was finished off with a custom-shot artistic photo of a globe followed by the tagline “make the world your benchmark.”

When their agency of record—a New York City based behemoth—can’t come up with a strong solution in a tight time frame, Korg USA turns to cgp•creative to consistently deliver fresh, bold and effective ideas. This ad was conceived, written, designed and produced within two days.

When your product is a work of art, the best thing a design team can do is get out of the way and let the product do the talking. And that's exactly what we did for this elite cabinet maker. We developed this simple, elegant brochure with beautiful photography and minimal copy to highlight their craftsmanship, design ability and client service.

Who says bank advertising is boring and straight-laced? We created this whimsical ad as part of a special series to run in select journals across the country. It was run in concert with the bank's main branding campaign that we produced, which featured testimonials of business owners who chose to do their banking at State Bank.

Our challenge? Develop a cohesive brand look for IBJ Whithall’s three divisions. A grid system, color scheme and a photography selection rule was developed for each division. Furthermore, we tied it all together with a consistent font and layout treatment. The result is a distinctive package that achieves both divisional and corporate identity.

To highlight the incredible power of the Muse Receptor 2, we tapped into the muscle car/hot rod craze and developed this compelling campaign that spread across both print and web media. The theme “Pure Performance Muscle” was a strong descriptor for the product that allowed for quick understanding and product recognition.

In tough economic times golf clubs can be hard hit and competition for new members is fierce. In order to come out on top, the Greens at Half Hollow hired us to spread their message. We not only developed this three-stage direct mail piece with enticing offers strategically targeted to the most receptive audience, we tied these pieces to a microsite so we could track response rates and adjust our messaging to increase activity.

When Korg USA needed a printed piece that reflected their cutting edge instrument technology, they turned to us to create this oversized magazine/catalog. It features bold photography and carefully crafted typography which adds dramatic flair and elegance to every page.

The original logo for this medical group was a rigid identifier that was more suited to a high-tech company. We wanted to highlight the group’s commitment to caring for the communities that they lived and worked in. By developing the heart/stethoscope theme and reinforcing it with a tagline that explained the medical group’s mission, we created a solid visual identity that took this medical group to a whole new level.

This award winning black and white ad (Silver Award, Compass Health Care Marketing Awards), proves that you don't need flashy graphics or an astronomical budget to create smart, effective advertising.